Digital strategy
We consider what tool is the most suitable for meeting the given objective, and we design and carry out the strategy accordingly. There is no Plan B. We are present all along. While it is not enough to be present, it should happen in a well-thought way. Therefore, we establish which digital platforms require presence, and how.
Content strategy and native content production
We develop specific content for the target areas and share it on various platforms. Performance is continuously analyzed and adjusted if necessary.
Content is converted successfully if it appears natural. That’s why PopPLab works with professional journalists.
SEO
No matter how great a site is if it’s not visible for search engines. So our texts are created with a focus on SEO, too.
No matter how great a site is if it’s not visible for search engines. So our texts are created with a focus on SEO, too.
Analytics
Be it any kind of campaign, we monitor its efficiency, and after analyzing the results, we recommend optimization solutions
PPC campaign management
The importance of browser marketing is undisputable as a significant part of visitors usually arrive from Google. Therefore a well-chosen PPC campaign strategy is important, with Google as one of the key strikes, but Facebook Ads also has a high rank.
Facebook/social media management
No company can operate successfully today without presence in the social media. Users will first search for the company, product or service in Google, and then in Facebook. If they do not find it, or find it displeasing, that can be irreversibly detrimental to the brand. That is why properly run social media presence is essential. The most important platform is Facebook. How can we help?
We establish and run Facebook pages
We produce efficient content
We continuously measure performance
We optimize content for a more efficient reach
We manage advertising
